This page is provided by MaxGood.work for Scrum Alliance® coaching members.
Member Benefit for Scrum Alliance® Coaching Members
10x your impact
Extend your impact, scale your expertise, and serve your clients 24/7 with the same trust and authenticity you bring to every coaching session.
MaxGood.work and Scrum Alliance are partnering to give Coaches (CTC's and CEC's) a free, personalized AI-coaching avatar.
Eligibility to the Scrum Alliance Starter Avatar requires an active SAI coaching certification (Certified Team Coach, Certified Enterprise Coach, or other current SAI coaching credentials).
Why do coaches and their clients need an AI-coaching avatar now?
Coaches juggle deep client work, business growth, and learning — while clients expect more access and support than ever. Coaching is evolving fast and all the most well known* coaches are creating coaching avatars.
MaxGood.work helps bridge that gap.
We believe AI should amplify human wisdom, not replace it. Your personalized coaching avatar extends your presence, keeps your methods alive between sessions, and lets you scale your impact without losing your authenticity.
What you get with a Starter Avatar on MaxGood.work as a Scrum Alliance
Coach
Free, Personalized AI Avatar
10x your impact with your first dedicated MaxGood.work Starter Avatar on the only platform that is purpose-built to augment human coaching and not replace it.** Your Starter Avatar is customized and personalized to you and your clients.Easy Setup & Validation
It's exciting and you get to add your clients immediately because your Starter Avatar comes pre-built for maximum impact.RL/AI Coaching Continuity
Trust your Starter Avatar to enhance your relationships with each of your clients by maintaining continuity between real-life (RL) and Avatar (AI) interactions.MaxGood.work Coaching Success Avatar
An exclusive avatar available only to coaches (not their clients)! You get 24/7 support to succeed as a coach.
Multi-Platform Messaging
Your Starter Avatar interacts with your clients in the same place as you do. It is currently accessible via web, email, Slack, and Microsoft Teams with more coming soon.
About MaxGood.work
MaxGood.work helps coaches scale their expertise through trusted, personalized AI coaching avatars. Each avatar replicates the coach’s unique voice and approach, providing continuous, human-centered support for clients and teams.
Our mission: empower coaches to serve more people with the same care, trust, and integrity that define great coaching support for clients and teams.
Features of the Scrum Alliance Starter Avatar
The Scrum Alliance Starter Avatar has additional capability compared to our Standard Starter Avatar.
Your membership removes the cost and adds Scrum Alliance specific benefits.
Key Features & Benefits
ELIGIBILITY:
Eligibility requires an active SAI coaching certification (CTC, CEC, or other current SAI coaching credentials). If you’re not currently eligible, you can still get the Standard Starter Avatar at the normal price (a $50 USD value).
*Tony Robbins, Jay Abraham, Keith Cunningham and even many well known agilists.
** Some of you will remember Mishkin talking about replacing human coaches at the Portland Global Scrum Gathering; he was wrong.
Features of a MaxGood.work Starter Avatar
The SA starter avatar has the same capability with our standard avatar.
Your membership removes the cost and adds coach‑specific benefits. such as the template
ELIGIBILITY:
Eligibility requires an active SAI coaching certification (CTC, CEC, CAC, CSC, or other current SAI coaching credentials).
If you’re not currently eligible, you can still get the Standard Starter Avatar at the normal price (a $50 USD value).